Compare services › Incogni vs Optery
Incogni vs Optery
Short answer: both are excellent — PCMag gives each 4.5/5 and an Editors' Choice. Incogni is simpler and covers more brokers for the price. Optery is the pick if you want screenshot proof, or a free scan to do removals yourself.
Ownership note: in September 2026 Surfshark — the company behind Incogni — acquired a majority stake in Optery. Optery says it remains independent, with separate teams and technology (announcement). Both companies now share a majority owner.
| Incogni | Optery | |
|---|---|---|
| Free option | Free exposure scan | Free Basic: exposure report with screenshots, DIY tools |
| Entry paid plan | Standard $95.88/yr — 420+ brokers | Core $39/yr — 380+ sites (150+ without "Expanded Reach") |
| Mid plan | Unlimited $179.88/yr — adds unlimited custom removals | Extended $149/yr — 555+ sites, before/after screenshots |
| Top plan | Family Unlimited $275.88/yr (5 people) | Ultimate $249/yr — 630+ sites, custom removals for 945+ |
| Proof of removal | Status per broker | Before/after screenshots every ~90 days (Extended+) |
| Name/address variants | Multiple addresses, emails and phones | Core: 1 name + 1 city/state; Extended+: unlimited |
Sources: Incogni pricing,Optery pricing,PCMag roundup.
Coverage numbers aren't like-for-like
Optery's larger counts include "Expanded Reach" sites, where it can send an opt-out request but can't verify the removal (PCMag). Without them, Core covers 150+ sites and Extended 325+. Incogni's 420+ is the automated-removal figure on every plan; for private brokers it also can't verify what's held, only that a request was answered.
Verdict
- Choose Incogni for broad, hands-off coverage on a single simple plan.
- Choose Optery if you want screenshots proving each removal, or want to start with a free scan and do it yourself.